My second overseas assignment of last year was Vogue Dubai Fashion Week Video Shoot, an event organised in partnership with Vogue Italia, one of the world’s leading authorities on fashion, Vogue Fashion Dubai Experience was the first event of its kind to take place in this region of the world. Over 250 brands in fashion came together to celebrate retail and the fashionable lifestyle at The Dubai Mall. I was part of a 5 man crew to make a short film of the event again for Getty Images through Electric Robin. Shooting on Canon C300 I was part of a five man crew that captured the event.
The event also hosted a gala dinner, attended by international celebrities with the aim of raising funds for Dubai Cares, the charity initiative founded by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai.
Among the many activities at The Dubai Mall during Vogue Fashion Dubai Experience was a fashion show at the Fashion Catwalk in the Fashion Avenue where international designers showcased their latest collections. The various activities were also telecasted live through the mall’s multimedia displays with over 400,000 visitors attending.
The mall was decorated to mark the event with exclusive settings while the Grand Atrium hosted an exhibition that featured 50 of the best Vogue magazine covers of all time.
The participating stores exhibited merchandise for sale, created especially for the ‘Vogue Fashion Dubai Experience,’ with part of the proceeds from the sale also going towards Dubai Cares.